Only a few short years ago, having your own online store was a difficult and expensive affair. Online stores were dominated by large companies with big budgets.
Luckily for us, with the fast pace of inovation and developments in eCommerce, the cost of owning our own online store is relatively inexpensive and fast to implement.
With online purchases increasing each year, no small business can ignore this shift in buyer behaviour.
Depending on your business needs, an online store can be launched in a matter or hours or days instead of many months.
With costs in the range of a few hundred dollars to a few thousand dollars instead of tens of thousands or even millions of dollars.
Of course, the solution for your business depends on the size of your business and your requirements.
This is an area that we can certainly help you with so give us a call on 0417 292 277.
If you are a new business and don't have a few thousand dollars to invest in your own store then all is not lost!
Today there are many ecommerce solutions that operate on a subscription service. For a modest monthly fee you get all of the benefits of your own store without the responsibility to maintenance hassles. So there is no reason not to get cracking with this!
Another problem in the past with having your own online store was the difficulty in getting a merchant facility. A merchant facility from a bank was necessary for receiving online payments.
Fortunately this has been made a lot more simpler with new online services that allow you to start receiving cash for your products or services very quickly.
There are numerous services that you can sign up for that easily integrate to your website or shopping cart.
For example, PayPal has been around for sometime and is one of the easiest ways to start receiving payments. You can put a payment button on your site in a matter of minutes!
Other services such as STRIPE require a little more technical knowledge to integrate into your website but is a solid and reliable service. The signup process is really simple.
As with banks charging for their services, these payment providers charge as well. Merchant fees vary, so it's recommended to check these out first.
Don't worry about making a mistake in choosing a merchant service, since it's relatively easy to change merchants down the track.
Important Things to Keep in Mind with your eCommerce Store:
- How many items are you looking to sell?
some merchants charge extra for more items
- Do you have great product images ?
Images sell. Even better if you have multiple images for a product so customers can really see what they are buying.
- How quickly do you need to get your store launched?
Time is money as they say! Don't bother trying to build something yourself, if you can get it done with someone else in a fraction of the time.
- Will your store be self hosted or will you be using a shopping cart service or will you be selling through a shopping mall?
Each option has its own benefits and disadvantages so it's important to get this part right from the beginning.
- How will you get customers?
This is relevant to all businesses, not just eCommerce Stores. It's important to understand the various options available and put in place a plan. If you are using a shopping mall, there will be customers but you will be up against other competitors that can affect your pricing strategy.
If you are launching a new store, without traffic, no one will see your store! In which case you can pay for advertising and/or focus on SEO depending on whether you have more money or more time.
For an honest assessment of your ideas, please call us 0417 292 277.